Laundry & dishwash subscriptions
Founded in 2018 by Nick Green and Paula Quazi, former Uniliver marketing colleagues, smol has shaken up the laundry/dishwash business model with its postal subscription service.
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Big is dead, long live smol.
Everything about this project was progressive and bold. We took a strict mobile-first approach to the design and build of the website, as we wanted to make the experience feel as close to a native mobile app as possible.
The website was built using Shopify Plus and RechargePayments to deliver a fully integrated and bespoke subscription based business model, from the get-go.
Every single detail and UX touch point within the website is fully considered, measured and constantly refined. The result being a top performing e-commerce conversion rate with a highly enviable growth projectory.
“We are delighted with our new site. The LinedUp team have great knowledge and experience with Shopify and were able to give clear help and guidance as we first planned, then tested and finally built our site.”
“I think LinedUp struck a great balance of allowing us to have input and involvement, whilst always being clear about key decisions and priorities as the project progressed. Clear project plan and key deadlines all met.”
Nick Green - Founder
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We are fortunate to work with a wide range of clients across different DTC sectors. Please take a look at some of our other projects.
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