Premium quality barbecues and food smokers for BBQ enthusiasts
ProQ's market of dedicated BBQ specialists extends far beyond the UK. The objective of the project was to create an international, multi-store, Shopify architecture to encompass the UK, EU, USA and Australia.
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Master the art of smoke cooking
ProQ had recently undergone a brand redesign and approached LinedUp to help unify their existing websites across multiple regions worldwide (UK, EU, USA and Australia). A key objective of the project brief was to create a website framework that carefully balanced the ‘brand story’ alongside recipes, tips and an e-commerce store.
Internationalisation was a key consideration from the outset, which helped shaped the website architecture. We created a single multi-regional theme that can be updated and deployed across all regions without any disruption to the pricing, language or content specific to each region.
“At ProQ, we are experts in BBQ, food smoking, and the art of using smoke in cookery and food preservation.”
“The team at LinedUp have a depth of knowledge for all things Shopify, that is second to none. We knew from the outset that we were in safe, experienced hands; and this is clearly evident in the outcomes delivered.”
Matt Giles - Head of Marketing
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We are fortunate to work with a wide range of clients across different DTC sectors. Please take a look at some of our other projects.
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