NRBY make clothes for easy, everyday style.
Founded in 2019 by Jo Hooper, former womenswear director at John Lewis, NRBY clearly understood the importance of launching the brand with an excellent online presence from the get-go. The website needed to look both contemporary and accessible, in order to showcase the eye-catching collection, with all the kudos of an established luxury fashion house.
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Clothes for home and nearby...
We worked closely with the photographer Mark Newton to create a contemporary, yet approachable design, one which easily allows customers to explore the range at their own pace.
Taking a ‘mobile first’ design approach we created a simple flowing website where the beautiful photography is well balanced within a framework of generous whitespace.
“LinedUp won us over from our first meeting, essential when you are starting with a small team - we felt they would be there at every step of the way, in building our new business from scratch. At NRBY we rely on their expertise, insight and common sense approach as we build our online presence.”
All photography by Mark Newton.
“Beautiful story-telling and functionality must go hand in hand, and the team at LinedUp have enabled us to create an aspirational fashion website, and continue to work with us as we grow - they are the digital arm of NRBY!”
Jo Hooper - Founder
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We are fortunate to work with a wide range of clients across different DTC sectors. Please take a look at some of our other projects.
Our work