The power of African surf
When Mami Wata approached us with their vision for African surf culture, we knew it was the perfect match. Their outlandish designs, colour palettes and styles show a light-hearted but well considered take on traditional African clothing.
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Look good. Do good. Surf good.
We created an international regional pricing multi-store Shopify solution initially focused on South Africa/Worldwide, with plans to launch a new store in the USA in 2020.
The website clearly conveys the unique styles of each new collection through its use of vibrant photography and bold, expressive statements.
“We started Mami Wata because of love and belief. Our love for surfing, design and Africa. Our belief in the Power of African surf.”
“We’ve worked with LinedUp for 18 months. The quality of the work has been fantastic. Their knowledge of the Shopify platform and its capabilities are first class. The quality of input and creativity of the team has been great. They are also responsive, diligent and always deliver on deadline. They have great energy and are a real partner in our business.”
Nick Dutton - Founder
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We are fortunate to work with a wide range of clients across different DTC sectors. Please take a look at some of our other projects.
Our work